Myspace

As we need to do a website as part of our project we decided to make a band Myspace. I haven't used Myspace in quite a while and especially not band websites so i decided to look up a couple that are most relevant to our artist and look at the style and layout of their sites.

Two that I tended to get quite a lot of inspiration from where Katy Perry and Lily Allen :)

• http://www.myspace.com/katyperry
• http://www.myspace.com/lilymusic

Common things:
* black background
*banner to promote album
*numerous MV streamed
*bright colours from pictures
*blog entries

Bearing that in mind, we tried to incorporate as many of these conventions as possible because our artist is too a female solo artist.

Editing: 21/11/09

A quick update on my editing is going. I think we have done some really good progress, we have now finished our sequence, well we filled in all the shots anyway .

Need to do:

• Get miss to give feedback on our project
• Grading all the shots
• Change the contrast of them all

Also, whilst we are finishing off the small touches to the video we were also starting up our website (Myspace) and also starting the album cover (digipak).

As there are 3 of us in our group we thought it would be a good idea to split up these 3 tasks to do;
Tom- because he is more experience at Photoshop started the Album cover
Hannah and I- then alternated between doing the Myspace and carrying on with editing on the Video.

This makes it easier to make sure everything is atleast practically finished before the deadline.

Editing

The editing is going really, we have a few gaps left now but haven't quite decided what shots we are going to put where.
Having so much footage and so many takes made it a lot harder to pick a couple of shots that we liked and edit them in, because there were many that we really liked.

Also, in our music there are numerous parts where there are 3 quick beats.
So we decided to write down how often and where these came in.
We thought this was the best way to go through our footage and find the shots we are looking for.

This is when we edited the 3 fast tight cut shots of Sian in the pink jumper.
And after getting our feedback it was a shot that many of our target audience liked!

Evaluation- 9.12.09

On the 9th december we did our evaluation, i think it went really well, we managed to discuss the questions for a significant amount of time. I think all factors that needed to be covered were, we split up the roles equally and nobody seemed to talk over anyone throughout the filming which was good. We all managed to discuss roughly an equaly amount and decided that individually we should rate each part of the project; myspace, music video and album cover.
We then at the end gave our individual mark and opinion on how we thought the overall project went.

All in all, im glad the evaluation is finally finished and we can now move on the finishing up our last minute notes and putting everything together.

Evaluation

As we are doing our evaluation in a couple of days, we know we need to start planning for it and making sure we are all aware of what content to say. To ensure we had all the information covered we split up different sections between the three of us. We all took either questions 2, 3 or 4 and with the first question we split it up between Music video, Myspace & Album cover.
This made things much easier and meant we didn't all have to complete everything. Once we finished all the sections and  typed them up, we then printed them all off and looked through the questions. This was so we all had a rough idea of what needs to be said and to make sure as a group we are covering all aspects that need to be.
On the 9th we have numerous frees/ lesson, which gives us time eaith individually or as a group to run through everything and feel a bit more relaxed for when it comes.

Audience Feedback

After looking through all 19 questionnaires (14 girls&5 boys) we wrote up what we got from them and how they helped us. The range of question we asked were good because it allowed us to know straight up who liked it and who didn't, and why they had their reasons.

(1) Everybody we asked said the video looked proffessional.
Many of the reasons for this were:

• The changing clothes
• effects
• the fact there was so much going on
• it was eye catching
• quirky
• fun
• bright colours

(3) Strangely, in reference to question 3, two music videos that came up were Kesha- Tik Tok and Duffy- Warwick Avenue. This was good because these were definitely two references that we had considered when choosing effects (black&white) and deciding on our narrative (taxi).

(4) The majority of our audience seemed to understand that our music video was performance and concept based.  People identified the themes of our video being; lost love- break up, London, femininity and youth, independance and fun.
    
(5) It was really good that they got the genre. Some even specified retro pop/alternative pop. This is good it meant we successfully put our genre across.

(6) words that came up frequently when talking about Skye's identity were quirky, likeable, young, pretty, individual, appealing, fun to watch, original, fashionable, flirty/sexy

(7) They listed a lot of mainstream music channels that it would be shown on such as 4music, MTV, The Box, TMF, The Hits, MTV hits, NME, Q

(8) They listed a lot of mainstream magazines that it would be reviewed in such as Time Out, Smash hits, mainstream music, NME, Glamour

(9) When asked if they wanted to watch it several times over 74% said yes, 10% said no, 16% said maybe – which I think are pretty good results.

(10) About half of our audience said they would spend money to download the single

(11) Some of our audiences favourite moments included the clothes changing, the split screens, the end shots, a lot of people liked the reaction shots, and loads of people loved it when Skye danced with the random guy.

(12) When asked for criticisms people noticed that some of it was out of sync, they thought the change from b&w to colour was too sudden, they wanted more retro clothes, more random people in the video and one person didn’t like Sian’s green lips on the album cover.

(13) Everyone said they liked the album cover and MySpace and that it fitted well with the video. They said it fits perfectly. It glamorous, it looks very professional and the SKYE cover is great.


I think our audience feedback session was a great success, we got some really good comments back, and the criticisms were things we were either aware of already or weren't too hard to change.

Audience Feedback

Now our main product and ancillary texts are completed, the final thing we need to do is get our target audience in for a screening and get their views on all 3 products :)

In order to know what our audience really think, we decided to make a questionnaire, this way we could work out the common comments/criticisms that occured and know what needs changing.

1) Does the video look like a music video - if so in what way



2) Does it entertain you - if so how


3) What other music videos would you compare it to


4) Can you describe the narrative, theme or concept of the video


5) What is the genre of this music video


6) Can you tell us anything about the identity of the artist AND do you find her appealing…if so, why


7) Which music channel would you expect to see this playing on


8) Which music magazine might it be reviewed in


9) Would you want to watch it several times over


10) Would you be willing to spend money to download this single


11) What was your favourite moment in the video


12) Do you have any criticisms – (be honest)


13) Do you like the look of the Album cover and Myspace – do they fit with the video

We booked our screening with the teacher yesterday lunchtime, and it was a great success as we managed to get 19 questionnaires filled in which was a sufficient amount of people because it meant we have more data to work with.