Skye's branding

Unlike most music videos of solo female artists, we decided we didn't want to make our video scopophilic. Mainly because we see Skye as a young outgoing person who doesn't need to be voyeuristic in order to draw in her audiences. We liked the idea of keeping Skye's image innocent and give the impression of young girl who likes to go out and have fun.
Even though we drifted from this image, looking back on our feedback people said they would watch it again because she was good looking and that interested them in the video.

I think leaning away from the sexy, voyeuristic image is a much more effective way of getting peoples attentions because from experience, watching Mariah Carey's videos, i become disinterested almost immediately. I think this is purely because although she has an incredible voice, the majority of her videos are of her in skimpy dresses whilst looking into the camera at all times, and yes this may appeal to the boys much more, but therefore if the girls dislike it then she is still losing a major target audience.

Even from the image above, it is sexy, where as with Skye we tried to spur away from that and use images that were her casual self and showed of her kooky side without her having to flaunt herself.

This definitely works much better because all three products bounce off each other and all three shows off the same impersonation of her as an audience we view her. None of the products show her as anything but a young female who just wants to have fun, and that image is much more innocent and is what is drawing in our main target audiences.

Artist name

We were having slight trouble when trying to think of an artist name for Sian.

We came up with a few:

Sapphire
Skye
Sparky

we really couldn't think of whether we wanted either only a first name or a second name too.
It was so hard trying to find a name, we were just thinking of perhaps keeping her name.

We decided on doing a vote, and asking numerous people what they thought would best suit her image/style!

The results came back that 60% really liked SKYE and a close 40% liked Sapphire, however noone seemed to like the idea of Sparky.
We tried to ask as many of our target audience what they thought too, as this is essentially who we are trying to attract and so their opinion is valued.

Inspiration

For our music video we got a lot of inspiration from the 'Next' Autumn advert, we found this advert and as soon as we watched it we realised it is exactly the effect we wanted for our own video. We really liked the transitions between black and white, and how her costumes change too, just as either a bus passes or she walks past a lamppost. This was the general effect we were trying to create for ours.

At 0.06, where the shot moves from colour to white&black, this is the look we were going for, we also wanted to get footage of some of the signs arounds London so we could do a cut away to them allowing the audience to easily understand the location. At 0.08, I really like this shot where she changes from a dress to a coat this it what we were trying to create when we made our lamppost change. Additionally, we did try to do this with a revolving door, however it didn't work well because the speed didn't seem right.


Above is Kesha- Tik Tok video was also a good video that we took inspiration from, again because of the nice quick transitions between black&white and colour. At 1.34, while she is in the car with the guy there are some really nice tight changes between the colours. I like this very much because the transitions are very subtle and the fact that there are lots but quick, it has more of an effect.

Shooting- 8/11/09

Yesterday we did the Bricklane shoot which was scheduled to have been done couple of weeks ago, however due to unfortunate weather we were uanble to shoot.

We started our shoot at 10 and finished near enough 4.30, it was a long and cold day but we managed to work through it and come out with some amazing footage we can work with.

Our actress was amazing, we were standing there cold with about 5 layers on, where as she was barely in an outfit and had to put up with being directed and doing take after take. We are very thankful she was able to take time out to help us with our project.

We have now finished our london shoot and only have a performance shoot to do which i think should take max 10mins. We would like to take atleast 3 takes of her performing infront of the green screen, because to be honest we have so much footage already we really only need the performance shots to break up the london sequences we have already.

Shooting

We have another shoot booked with Sian on the upcoming Sunday.
As we did so well on our last shoot I'm not too worried about this one, we seem to be much more prepared and are hoping to get everything done much quicker and more efficiently.

Things we have:
- Shot List
- Prop List

The shot list is vital, because a few of the shots we actually practiced at school, such as, person changing clothes walking past a lampost & person walking past and changing clothes, we managed to forget to shoot on the Saturday.
Therefore we have finalised the shots we definitely want and need, but are intending on experimenting again when we get to Bricklane.
In Bricklane, there is so much going on, and so many variations of scenery that we can use to our advantage and gain some really nice footage.

We have a change of shoes for sian, some shots in her little black heels and some in dresses and plimsoles. And after miss. B's feeback i'm feeling more confident in filming more flirtatious and voyeuristic shots.

Shooting

Ok so we had a scheduled shoot for 31st Oct and 1st Nov.
We managed to have a really good day of shooting on the 31st, however due to torrential rain on the sunday we were unable to shoot.
We cancelled the shoot purely because we knew that even if we did go to Bricklane and film, we would only be travelling home wet and upset with our footage as rain doesn't look good on film.
Therefore we have decided to re-schedule for either saturday 7th or sunday 8th.
Depending on weather and timings of cast and crew.

31st October

We met at 10 at Starbucks in Carnaby, however with having to sort out make-up and costume we didnt start filming until 11.30.

Admittedly, the beginning of the day seemed to drone on, purely because I dont think we planned ourselves well enough and writing up a much more detailed shooting schedule would have really helped us. However, saying this, we managed to get some really nice shots in some great locations.

We did forget to do atleast 5 shots of which we had already done in a test shoot, but i'm not too worried about this as it can be done on our Bricklane shoot.

Sian our actress did really well i thought, considering the amount of people out in london on the day. She managed to perform well and keep her cool. Although, as we drew nearer to 4 o'clock it was obvious herself, along with the rest of the group were getting tired. We had been shooting from 10-4 with a small lunch break in between.

We managed to shoot in both Carnaby and Soho which was really good. And decided we were going to experiment greatly with trying out lots of different shots with the scenery.