Inspiration

For our music video we got a lot of inspiration from the 'Next' Autumn advert, we found this advert and as soon as we watched it we realised it is exactly the effect we wanted for our own video. We really liked the transitions between black and white, and how her costumes change too, just as either a bus passes or she walks past a lamppost. This was the general effect we were trying to create for ours.

At 0.06, where the shot moves from colour to white&black, this is the look we were going for, we also wanted to get footage of some of the signs arounds London so we could do a cut away to them allowing the audience to easily understand the location. At 0.08, I really like this shot where she changes from a dress to a coat this it what we were trying to create when we made our lamppost change. Additionally, we did try to do this with a revolving door, however it didn't work well because the speed didn't seem right.


Above is Kesha- Tik Tok video was also a good video that we took inspiration from, again because of the nice quick transitions between black&white and colour. At 1.34, while she is in the car with the guy there are some really nice tight changes between the colours. I like this very much because the transitions are very subtle and the fact that there are lots but quick, it has more of an effect.