The 4 p's

a) What band/artist related products can the audiences buy?
Cd's (albums/singles), artists products (merchandise)

b) Where can audiences buy/listen to music/merchandise/hardware?
Band sites, gigs, festivals, radio, television, their myspace/facebook pages, downloading sites, internet.

c) give 2 or 3 examples of paid-for/subscription based and free products.
Examples of paid-for products are CD's bought on the net or in store, merchandise from sites or stores and magazines which specialise for music.
Examples of free products are music downloads, free concert tickets/gigs.

d) list between 5 and 10 examples of creative music marketing strategies.
Mika- he has a loyalty scheme on his main website and he has a trade points system for whenever you download, therefore to encourage audiences to download more.
Muse- they released a new single that was about the world emerging and world unity and so the listeners had to find different pieces of the dong around the world.
Numerous bands- They send out messages inviting viewers and fans to go and be in their music video, this way they are really satisfying their fans as a major fan of a band would love to go and start in one of their favorite bands videos. They also send out messages and bulletins to their fans.

e) who is frukt uk and what is their mission statement/company ethos?
They are a music marketing agency who use music to market products. For instance on their site they are selling merchandise like Lady Gaga headphones. They only deal with music and use both online and offline ways to market their products.