Initial Ideas

A major video that has inspired me has been the 'Next advert- from September 2009'.
There are many different still shots within the video that have really helped me when thinking up our treatment. Firstly there are the split screens which i am really keen about, i find the normal 2 split scene quite boring and think a split screen with about 3 or 4 different screens will have a much better effect. Imagining each shot is something different; either our actress dancing around london streets, london phone boxes, lamposts and just the general environment.


Additionally, after our feedback session with Miss.Blackborow she also thought a cut away to many different signs around London would look effective, Mainly of the most popular signs around London. E.g. Fashion centrals, Bricklane, Bond Street, Notting Hill and perhaps Carnaby Street.
Images of the shop fronts would be good.

Below is the Youtube link to the advert.
At 0.07- the reference for signs.
From 0.12-0.17 is the reference for the split scenes
From 0.20- is our group idea of a studio set except we would like ours to be without colour, & a plain white background.



Also thorughout the video it changes in and out from colour to black and white, I think this, if done well, can look really good.