Audience Feedback

After looking through all 19 questionnaires (14 girls&5 boys) we wrote up what we got from them and how they helped us. The range of question we asked were good because it allowed us to know straight up who liked it and who didn't, and why they had their reasons.

(1) Everybody we asked said the video looked proffessional.
Many of the reasons for this were:

• The changing clothes
• effects
• the fact there was so much going on
• it was eye catching
• quirky
• fun
• bright colours

(3) Strangely, in reference to question 3, two music videos that came up were Kesha- Tik Tok and Duffy- Warwick Avenue. This was good because these were definitely two references that we had considered when choosing effects (black&white) and deciding on our narrative (taxi).

(4) The majority of our audience seemed to understand that our music video was performance and concept based.  People identified the themes of our video being; lost love- break up, London, femininity and youth, independance and fun.
    
(5) It was really good that they got the genre. Some even specified retro pop/alternative pop. This is good it meant we successfully put our genre across.

(6) words that came up frequently when talking about Skye's identity were quirky, likeable, young, pretty, individual, appealing, fun to watch, original, fashionable, flirty/sexy

(7) They listed a lot of mainstream music channels that it would be shown on such as 4music, MTV, The Box, TMF, The Hits, MTV hits, NME, Q

(8) They listed a lot of mainstream magazines that it would be reviewed in such as Time Out, Smash hits, mainstream music, NME, Glamour

(9) When asked if they wanted to watch it several times over 74% said yes, 10% said no, 16% said maybe – which I think are pretty good results.

(10) About half of our audience said they would spend money to download the single

(11) Some of our audiences favourite moments included the clothes changing, the split screens, the end shots, a lot of people liked the reaction shots, and loads of people loved it when Skye danced with the random guy.

(12) When asked for criticisms people noticed that some of it was out of sync, they thought the change from b&w to colour was too sudden, they wanted more retro clothes, more random people in the video and one person didn’t like Sian’s green lips on the album cover.

(13) Everyone said they liked the album cover and MySpace and that it fitted well with the video. They said it fits perfectly. It glamorous, it looks very professional and the SKYE cover is great.


I think our audience feedback session was a great success, we got some really good comments back, and the criticisms were things we were either aware of already or weren't too hard to change.