Question 2 planning

It was one of my tasks to plan for question 2 and so I did some research back into all three products.

Ok so for our project we had to produce a main product (music video) along side a website (Myspace) and an album cover (digipak). Having finished all three products it is evident that work very well together, from the colour schemes to the way Skye is presented in all three.
From looking over the video I realised the constant bright colours in the costumes and graffiti around Bricklane, we thought it would be ideal to incorporate both aspects in the ancillary texts. This way Skye has a constant image and branding, which fans will remember and associate with her.

The video, shows Skye as a fun, young, quirky female who enjoys being independent, and by dancing round London shows she is able to move on from things and enjoy herself. They will see it and think if she can do it then so can we, this image of Skye really helps when trying to appeal to or female target audience. Additionally, although we didn't try and put across a voyeuristic image, we managed to anyway because she is an attractive female.
Myspace, again has all the bright colours and artwork from the album cover, this is working alongside the album cover because both products include this image. The pictures uploaded onto her page work with the promotion of her new single because people with see the images from the shoot, see how exciting it looks and therefore go and download her single.
The album cover has numerous images of Vinyl records on it which promotes the genre of the song.

Overall, I think our combination is very effective because they all portray a strong brand and image of Skye. The Myspace gives a bit more depth into her personal life, however has the artwork from the album and has the music video streamed onto it. The album cover shows an image of her on her shoot as well as 4 completely different images of her on the front cover, which show many different components of her personality to the audience. Finally, the music video portrays her as a young female who is outgoing and wants to go out and have fun. Swinging round lampposts and dancing down Bricklane, isn't a usual activity for people to do and so people like watching it because it makes them laugh and some part of them wishes they had the confidence to do it too. One part of our video that our target audience seemed to really enjoy was when she starts singing with the guy in the road; this was completely spontaneous which is why it works so much better.